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Bahamas Ferries Makes Large Investment in the future of its business.

Bahamas Ferries, the inter-island marine transportation service provider recently made a significant investment in the upgrade of their Potter’s Ferry Terminal, the M/V Sealink and the technological infrastructure to provide customers with an enhanced customer experience. Speaking about the new initiatives and changes recently undertaken by the company at its Potter’s Cay and other Family Island locations, Chief Marketing Officer for the Seafaring Company, Mr. Khaalis E. Rolle, said “the company is committed to providing the best possible service experience to our customers”.

“Over the past 5years the demand for our service to the different destinations has forced Bahamas Ferries to expanded rapidly making us one of the most successful Bahamian owned and operated businesses in the Bahamas”. Mr. Rolle also added that “the corresponding impact as a result of this growth is the need for 1st class accommodations and facilities to compliment our 1st class product and service”.

When asked about competition in the industry Mr. Rolle suggested that the competitive landscape in the marine transportation industry is still in the process of evolution and competitive activity isn’t forcing the company to change or upgrade what they are doing; “we are concerned about two things; the future landscape and blowing away the customers we currently serve”. The company is making its investment decision based on the simple premise of remaining ahead of the curve and changing before market forces compel us to do so. From a technology standpoint, we are investing in the latest internet and wireless technology available in this industry.

The company recently signed agreements with Southworth Consultants a Bahamian technology company and Entee Solutions out of the U.K. to provide the networking infrastructure, hardware and software solutions which will serve as the entire backbone of the company’s IT system. Customers will now have the luxury of using their laptops to connect wirelessly to the internet while traveling aboard all of our vessels. Additionally, customers will be able to seamlessly book ferry tickets, hotel and other packages on our new and improved website to be launched in April of this year.

The company envisions that in the customer’s eyes, this will make us the leader in the passenger transportation industry in terms of value for dollar spent and scope of service being offered.

Our customers have been very loyal to us and we appreciate their continued support. We recently celebrated the 500th round-trip of Mr. Gary Kelly on board the Bo Hengy. This is the type of loyalty that allows us to remain in business and also continue investing in the quality of service we are able to provide. Last year, the executives and shareholders of the company decided to upgrade our facilities and processes. Additionally, the company decided to invest approximately $1million to upgrade and increase the passenger accommodations on the Sealink to provide miniature cruise line style accommodation which is consistent with all of our vessels. Sealink was the last in our fleet to be outfitted with large seating capacity and is currently out of the country being worked on. We expect a fresh and fascinating return to service early April.

During this period, the company has adopted a fiscally responsible position to support the increase level of investment and the decrease in revenue and activity normally contributed by the Sealink operation. When asked about the impact on staff and customers during this transition period, Mr. Rolle said “We are pleased that our staff and customers recognize what we are trying to achieve and fully support our activities to position our company for long-term growth. Additionally, during this period we asked our employees to endure the extraordinary circumstances we find ourselves in as we navigate through all of the rapid changes of the last 3 months and we are proud to say that for the most part we had excellent participation and sacrifice from our employees”.

“Along with this new look we are restructuring our organization by re-align our facilities, operation, processes and people with a customer first focus and we are very emphatic in our commitment to happy, smiley people only. We will not hire anyone who is not passionate about people and passionate about service. In fact, it’s now a condition of employment with Bahamas Ferries. We have one of the best ran operation in the country in terms of our on-time schedule and overall operations. Just ask Gary Kelly, one of our most loyal customers, whom recently celebrated 500 round trips with us”. “We will not undermine that part of our business by having unpleasant, unfriendly employees anywhere in our organization” said Mr. Rolle.

The company envisions the recent round of facilities and technology investment initiatives will encompass the following when completed:

• Consolidating all of its operations at the Western End of Potter’s Cay, this will include moving its administrative offices from SeaVenture House on East Bay Street.
• A new ticketing office and check-in counters with a new computer system for passenger and luggage handling based on a web-based wireless technology platform with GDS capability.
• A secure and comfortable airline style passenger waiting area with proper fencing and paved walkways.
• Proper customer drop-off and pick-up point.
• A secure area for parking.
• A secure freight handling area to reduce congestion.
• Friendlier and more helpful employees and agents.
• Better service experience overall.

For further information, please contact:
Khaalis E. Rolle, CMO
Tel: 242-323-2166/ 422-4705
Fax: 242-323-6717
E-mail: khaalis@bahamasferries.com